You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

According to the National Library of Medicine, ASMR is a newly coined abbreviation for "Autonomous Sensory Meridian Response." Colloquially, ASMR is also known as “brain tingles." It is used to ...

Erin Carson covered internet culture, online dating and the weird ways tech and science are changing your life. Expertise Erin has been a tech reporter for almost 10 years. Her reporting has taken her ...

If you spend time on YouTube or TikTok, you may have come across videos of someone whispering into a microphone, carefully slicing stacks of slime, or slowly ripping strips of paper. These videos are ...

Trisha Robertson was 12 years old when she came down with a really nasty case of mono. It’s not an unusual illness for a kid of her age, but hers was especially severe, leaving her bed-ridden for ...

For almost a decade, I've been trying to figure out if I experience this thing that everyone is talking about. ASMR, or autonomous sensory meridian response, is described as brain tingles accompanied ...

Autonomous sensory meridian response (ASMR), the brain tingling sensation millions of people seek out online, may be more than just a pleasant feeling. A new study finds that it also provides ...

Not long ago, I opened my laptop, dimmed the lights in my room, and clicked play on the YouTube video “ASMR Ear Eating Twins”. To let my imagination drift, I lowered the sound levels and closed my ...