Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Subscription apps are no longer the scrappy sibling of mobile gaming. They now represent one of the fastest-growing segments in the app economy — but they’re also facing a far more complex growth ...

The mobile app market has never been more competitive. With millions of apps fighting for visibility across the App Store and ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

The mobile applications market is a competitive, dynamic, and harsh one. Thousands of apps are competing on a daily basis in ...

With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...

Mobile game insight and analytics specialist GameRefinery has acquired United Kingdom-based market insight platform Reflection.io. The terms of the deal were not disclosed. Based in Finland, ...

T-Mobile recently rebranded its advertising sales business and introduced a program to help marketers reach consumers based on app usage, which the company says is a strong indicator of consumer ...