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A Toys ‘R’ Us feature film is in development

We’ve seen video games, dolls, and other toys all as live-action movies recently. Some, like Minecraft and Barbie, to tremendous success. So we suppose it was only a matter of time before Hollywood ...
Variety

Mattel Execs on Next Hollywood Moves: ‘Barney,’ ‘Polly Pocket’ and ‘Barbie’ Sequels (EXCLUSIVE)

After dominating the box office and breaking records with “Barbie,” Mattel has officially arrived in Hollywood. In 2018, after a tumultuous period of declining toy sales, Mattel brought in a new CEO, ...
GamesRadar+

After Barbie, Mattel plucks a childhood toy from shelves for a bizarre live-action movie – because apparently it's "a treasure trove of storytelling possibilities"

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Comic book movies and video game movies have been the trend in Hollywood for some time now. But ...
Cartoon Brew

Illumination’s Next Billion-Dollar Franchise? The ‘Despicable Me’ And ‘Mario’ Studio Teams With Mattel On An Animated Barbie Feature

Two years after Greta Gerwig’s Barbie ruled the world and redefined the cultural narrative around Mattel’s iconic doll, Barbie is headed back to theaters, this time in animated form. According to ...