Just-Food

UK: Birds Eye cuts pea production on contract loss

UK frozen food manufacturer Birds Eye Iglo will stop the production of frozen peas in Lowestoft after the loss of an export contract with Unilever in Italy. UK frozen food manufacturer Birds Eye Iglo ...
Just-Food

UK: Birds Eye launches Simply Bake advert

Birds Eye is to launch an advertising campaign in the UK next month for its Simply Bake to Perfection fish range. As part of a GBP5m (US$8m) marketing support package, the advertising uses UK actress ...
FoodNavigator

WATCH: How Birds Eye grows, harvests, and processes its frozen peas

FoodNavigator visits Birds Eye during harvest season to learn how the company works with partners to cultivate, harvest, and freeze its peas for the UK market. During harvest season, Birds Eye – part ...
Hosted on MSN

‘Peas are for plates, not pain’ – Birds Eye appeal as estimated 3.3m bags of frozen peas are being wasted as ice packs each year

As thousands of runners head towards the start of both the London and Manchester Marathons this Sunday (April 27), Birds Eye is warning runners not to ice any injuries with bags of frozen peas after ...
The Drum

Track your Birds Eye peas from field to freezer with the brand’s new Facebook app

Birds Eye has created a new app to allow users to trace the origins of their peas, with new traceable packaging being introduced across the brand’s entire Petits Pois range in a bid to encourage ...