CVS is stepping up its beauty game! After piloting interactive beauty departments in four of its stores last year, the popular drugstore is expanding its BeautyIRL experience to 45 new stores later ...
On Thursday, CVS announced the launch of its "Beauty in Real Life" campaign, whose goal is to "highlight an authentic and more realistic image of beauty for its customers," according to a press ...
FYI: CVS Beauty is the absolute first drugstore that will allow shoppers to swatch on makeup and skin care to try it before purchasing. As I waltzed down the newly revamped beauty aisles of a CVS ...
Back in January, CVS Pharmacy announced that it would be creating new standards to highlight the unaltered in-store, campaign, social media and website imagery it produces, joining companies like ...
CVS isn't simply where you pick up prescriptions and tons of other stuff. The retailer and pharmacy has become a legit beauty hub for makeup lovers and skin care enthusiasts. CVS is giving away $25 ...
The drug chain giant now also features a "CVS Beauty Mark" on unaltered images. The next time you see a new ad from CVS Pharmacy, a “real woman” will be staring back at you. The drug chain giant has ...
Men’s makeup is going mainstream in America. CVS, the country’s largest drugstore chain, is making the biggest bet on the category in the U.S. yet, by adding a cosmetics line from Stryx, a brand ...
As the beauty industry continues to grow, everybody from Lady Gaga to Dollar General wants a piece of the private-label cosmetics pie. In April, Dollar General launched its first private-label ...
Men’s makeup is going mainstream in America. CVS, the country’s largest drugstore chain, is making the biggest bet on the category in the U.S. yet, by adding a cosmetics line from Stryx, a brand ...
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