Finding the best concealer and lip shade is a lot like dating. Sometimes you think you’ve found the one, but then after a few months, it’s no longer a match. Your feelings have changed and the color ...

"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

In 2012, Sephora took the guesswork out of finding the perfect foundation shade with its Color IQ foundation matching service, and come Sept. 1, Sephora + Pantone's New Color IQ feature for lip and ...

This is not a drill. Maybelline just expanded its Instant Age Rewind Concealer shades — and if you're a woman of color, the news is a very big deal. The dream of finding that match-made-in-heaven ...

When covering dark circles specifically, you'll want to prioritize targeting discoloration. Sometimes, a combination of two shades will give you the best results. “When you are choosing a concealer ...

"Color matching is what you do to find your best shade for a complexion product," Helen shares. "Usually, you apply stripes of different shades of foundation, tinted moisturizer or concealer on the ...