ARMONK, N.Y. – Generative AI is reshaping the first steps of customers’ shopping experiences before they ever click “buy.” ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...

The rise of e-commerce and data-driven digital advertising is chipping away at the reasonable consumer standard, a ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

While the impact of tariffs remains unknown, consumers are already adjusting purchase decisions as a result of broader circumstances that are impacting them now, according to a new report from Circana ...

Editor’s note: Every year, hundreds of undergraduates at the University of Delaware pursue research under the guidance of a faculty mentor. Such experiences provided by UD — a nationally recognized ...