Model Context Protocol (MCP), a new open standard that defines how AI systems connect to data and tools, helps solve the interoperability challenge by functioning as a universal adapter for AI agents.

The way we as individuals interact with companies (our "suppliers") is on the brink of a major change, driven by the rise of personal agents. These AI-powered "customer-side agents" are set to ...

As somebody whose profession revolves around scientifically studying how and why people are persuaded, I'm often asked if there are any persuasion tactics that are guaranteed to get people to say "yes ...

Have you ever found yourself frustrated while trying to get help from a customer support agent that just didn’t seem to understand your needs? Whether it’s a simple question about a product or a more ...