Business Wire

Market Segmentation Analysis Helps a CPG Supplier Reduce Customer Attrition and Achieve Significant Sales Growth | Infiniti’s Recent Client Engagement

LONDON--(BUSINESS WIRE)--Changing social, political, and economic scenarios have propelled a variety of challenges for companies in the CPG industry. Constantly changing preferences, widely ranging ...
Marketing

Market Segmentation: Where Companies Go Wrong and Why You Need Differential Advantage Analysis

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...
Business Wire

A Fashion Retail Industry Client Enhances Profitability with Target Market Segmentation Analysis | Infiniti’s Recent Client Engagement

LONDON--(BUSINESS WIRE)--Infiniti Research is a premier provider of market and customer intelligence solutions. Having 15+ years of experience with in-depth, accurate, and reliable research, our ...
Digital Journal

Op-Ed: The 18-34-49 demographic — An obsolete marketing myth, and it’s now definitely dangerous

The growth of 5.4 percent since the last census in 2010 reflects fears of a looming demographic crisis - Copyright AFP/File NOEL CELIS The growth of 5.4 percent since ...
Marketing

How to Conduct Effective Audience Analysis in Six Steps

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...