Gap Inc.'s iconic blue-square logo, emblazoned on millions of shirts, hats and bags for more than two decades, got a makeover this week, drawing a backlash from customers who see the new look as ugly ...

Gap is in the midst of a very big, very viral year. Just a couple of weeks after debuting the inaugural product from its buzzy new line with Kanye West, the American mall mainstay is capitalizing on a ...

Gap’s new collection of patchwork basics pays homage to the brand’s iconic logo. Made up of crew necks sweatshirts, hoodies, tees, caps and bags, each garment highlights different iterations of its ...