Why Demand Gen is the most underrated campaign type in Google Ads

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...

Google adds new AI features to Gmail, turning it into a personal assistant

The new AI features announced Thursday could herald a pivotal moment for Gmail, a service that transformed email when it was ...

Google unveils ambitious Gmail overhaul, and it's all about AI

Gmail can be a much smarter tool if you enable its new AI features: Suggested Replies, Help Me Write, Proofread, AI Overviews ...
Campaign Asia

Google tests shopping ads in Gmail’s promotions tab

With roughly 1.8 billion users worldwide, Gmail is the world’s largest email service, and part of its appeal has been its relatively uncluttered, ad-light inbox. But that could soon change. Google is ...
Android

Gmail shoppable ads are coming to manifest your dystopian nightmares

Shoppable ads in Gmail may not be a fully rolled-out thing yet, but they could be. A new report details Google’s testing of a new ad platform inside Gmail that turns your Promotions tab into more than ...
Search Engine Roundtable

Google Ads Apply Recommendations Within Gmail Can Be Dangerous

Google Ads with Gmail has this feature that you can now click one button to apply a recommendation for your Google Ads. The scary part, you don't even need to open the email to apply this ...

Google Ads for niche markets: What actually works in 2026

Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...