AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in ...

Google updated its Google Tag Manager (GTM) conversion tag, changing how to configure user-provided data for Enhanced Conversions directly in the tag. Google launched a change to offer all advertisers ...

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.