It may surprise you, but email marketing gives you the best return on investment (ROI) of any of the basic digital marketing techniques*. The reason? The people who have given you their email address, ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

Every day we send and receive more than 360 billion emails. Some of us spend hours in our inboxes, which translates to tremendous marketing potential for businesses like yours. But for your email ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. A business owner email list is a marketing list that ...

As an email marketer, you must maintain good email list hygiene. Failing to do so can lead to bounces, complaints and poor deliverability overall. Also, ignoring unsubscribe requests and spam ...

Founders often assume email will “just work,” until their open rates tank or they land in spam. Here’s the biggest mistake I see entrepreneurs make – and what to do instead. There’s a reason every ...

Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. Email is most effective at inspiring customers to take action, and it ...