Spending on Web ads, other than paid search listings, is expected to grow 7.6 percent, while ad spending across all media likely will rise 3.4 percent this year, according to TNS Media Intelligence.
Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
If you’ve noticed that the internet feels different lately—more cluttered, harder to navigate—you’re not imagining it. The system is breaking down in real time, and by 2026, researchers predict that ...
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