Marketing trends are shifting fast. From AI-powered efficiency to visual storytelling, here’s what marketing leaders need to know to stay ahead this year. Smarter martech stacks. Marketing teams are ...

I teamed up with AI for 2025 marketing predictions. Expect insights, surprises and a few bold takes on the future of marketing. It’s prediction time, everyone! Far be it from me to shy away from the ...

First, senior creatives and strategists told us how the big picture of advertising’s outputs is shifting; then, media bigwigs ...

Companies today operate in an environment where they are both blessed and cursed by the proliferation of channels and tools for creating and disseminating content to their audiences. Blessed because ...

It’s imperative for brands to continuously pivot their marketing strategies to align with emerging trends and shifting consumer expectations. Static approaches are no longer sufficient. As technology ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization, AI, ...

Marketing executives hold a range of opinions about generative artificial intelligence (AI), from the evangelistic to the alarmist, but many are aligning around a shared sentiment: The tech is getting ...

CTA’s senior director, innovation & trends, Brian Comiskey (left) and VP marketing & communications Melissa Harrison. Photo by John Staley Kicking off the CES 2025 Media Day, as always, was the “Tech ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and drive growth. But in reality, campaign deployments have become code for chaos: ...

BUFFALO, N.Y. — Industry professionals, business owners and academics are invited to explore the evolving landscape of retail marketing on May 2 at a conference hosted by the University at Buffalo ...

As FMCG enters 2026, industry leaders unpack what’s slowly changing in how brands are rethinking marketing priorities, ...