The National Quality Forum‘s Board of Directors has approved for endorsement a measurement framework for individuals with multiple chronic conditions. The framework addresses the complex circumstances ...

The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework designed to bring clarity and consistency to media campaigns in gaming environments, ...

The nation is facing a health crisis. For the first time since the early 20th century, life expectancy has been falling in some vulnerable communities largely due to recent epidemics of suicide and ...

With revenue in the global in-game advertising market expected to hit $124.45 billion this year, the Interactive Advertising Bureau (IAB) is working to provide brands with an elevated measurement ...

A five-measure framework for indicating quality of care in transitions for patients with complex conditions may help drive improvements in care, according to an article published in the British ...

SAP's Impact Measurement and Valuation (IMV) framework translates complex ESG data into monetary values, helping energy firms ...

On February 1, MM&M co-hosted with sponsor IQVIA an intensive half-day event, titled, “Gauging Pharma Campaign Lift: Why the process gets derailed and how to fix it.” Held in Princeton, NJ, discourse ...

NBCUniversal has continued its push to modernize measurement by creating a new certification that attempts to tie together emotion and ad quality. The focus on emotion is driven by research the media ...