The surge in pricing of watch models from legacy brands over the last five years is proving more disruptive than these historic names recognise, suggests Guillaime Laidet, co-founder of independent ...

A watchmaker examines a timepiece under magnification—symbolizing the precision, artistry, and passion that define the rise of independent microbrands in today’s collector market. Social media has ...

In business schools and marketing consultancies the watch industry is referred to as “mature,” meaning that it long ago experienced its emerging and high-growth phases. The number of brands operating ...

If you like watches and you’re on Instagram, chances are your feed is full of ads for timepieces by brands you’ve never heard of. These are, in the industry parlance, “microbrands” and their number ...

Budget-friendly in collector terms, independents gain ground with the aid of tools like e-commerce sites. By Victoria Gomelsky In 2017, Dr. Nathaniel DeNicola attended a conference at the Geneva ...

On the corner of a high street with four shops, by the River Adur, in a village called Upper Beeding a few miles from Brighton, a middle-aged man with a luxuriant beard is showing me his ...

Brands and retailers alike are on the verge of a nervous breakdown. They just can’t cope with Amazon. They’re not sure if they should sell on the platform (of course they should), wondering when it ...

The past decade has made American watchmaking exciting for the first time in forever, with a number of new U.S.-based microbrands popping up. And while most aren’t doing any real manufacturing ...

Q: I keep hearing about watch microbrands. What exactly are they? And are they worth considering? A: Good questions. These days, watch microbrands are proliferating like mushrooms on steroids. “I ...

Microbrands have grown out of the huge watch boom of the past decade, a symptom of market repositioning that has seen many established brands desert the entry-level entirely, with most running scared ...