Ready to break into a new market? Answering these 29 questions will determine if the product or service you want to sell deserves your commitment. Opinions expressed by Entrepreneur contributors are ...

Products face a tough marketplace. But companies can break out of that rut by positioning them like services instead: renewable must-haves. The U.S. is an increasingly tough place for product ...

Gaurav Kumar is the founder and CEO of Beyond Codes, Inc. and the author of the book Sales Lessons From Golf. In my experience as a sales expert, I have learned that not all sales strategies are the ...

It's time to put on your scientist hat; if you don't have one, you'll have to get one. Now that you have a product or service to build a business around, you're ready to determine whether the market ...

When you describe your company's products and services in your own words, you take ownership of the way your customers and stakeholders perceive them. Your descriptions of the products and services ...

Product, price, place, and promotion are the four Ps in a winning "marketing mix" Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private ...