A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Great companies can create products that fail. But why do companies fail at new products? Too often the cause of these failures is not tactical but strategic. An insufficient product strategy will ...

WALNUT CREEK, Calif.—Mace Security International is ready to expand the role of what a security company can do for its dealers. According to Mace CEO Dennis Raefield, three new hires, the acquisition ...

Customer-centric service. Exceptional customer service puts the consumer first. Successful brands listen to their customers and deliver on their needs. The cost of poor support. A lack of care in ...