Research guides your business's marketing plan and the four Ps of marketing – product, price, place and promotion – which help describe the purpose of marketing research. This research gives you the ...

Building emotional connections with today’s modern consumer is crucial: brands that are successful in building an emotional connection will have a price elasticity and frequency of use advantage.

A sense of purpose, defined as having a clear set of goals, direction, and meaningful engagement with life, has emerged as a robust predictor of favourable health outcomes in older adults. Research ...

Do you feel like what you do and who you are in the world matters? Do you have a sense that your actions are meaningful, and contribute to or benefit something that you care about? That’s your sense ...

Having a purpose comes with benefits, according to Heather Malin, a consultant and former director of research at the Stanford Center on Adolescence. When students identify a greater purpose in what ...

Purpose delivers powerful results for people and organizations. Discover how leaders can create the conditions for people to experience purpose at work.