Research guides your business's marketing plan and the four Ps of marketing – product, price, place and promotion – which help describe the purpose of marketing research. This research gives you the ...

Building emotional connections with today’s modern consumer is crucial: brands that are successful in building an emotional connection will have a price elasticity and frequency of use advantage.

A sense of purpose, defined as having a clear set of goals, direction, and meaningful engagement with life, has emerged as a robust predictor of favourable health outcomes in older adults. Research ...

Having a purpose comes with benefits, according to Heather Malin, a consultant and former director of research at the Stanford Center on Adolescence. When students identify a greater purpose in what ...

Do you feel like what you do and who you are in the world matters? Do you have a sense that your actions are meaningful, and contribute to or benefit something that you care about? That’s your sense ...

Purpose delivers powerful results for people and organizations. Discover how leaders can create the conditions for people to experience purpose at work.