Building a sales plan can help transform a slow-growth business into a high-growth one by providing a clear roadmap, align resources, and drive focused actions. Face it, finding new business is hard, ...

The alignment of sales and marketing teams is not just beneficial; it's essential. As business development leaders, we recognize the critical role this synergy plays in annual planning. By focusing on ...

Discover how add-on sales boost revenue with examples and benefits. Learn strategies for maximizing profits through effective ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.