Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when marketing, sales, and leadership s ...

The 1993 HBR article ‘Customer Intimacy and Other Value Disciplines’ argued that every company had to become champions of one of three value disciplines — operational excellence, customer intimacy, or ...

This year’s best business books on strategy are notable primarily for what they’re not. They’re not one more treatment of global strategy, with particular attention to the BRIC countries (Brazil, ...

This is the first of three roundups of books helpful to different age groups. Next week I’ll showcase career management books for workers at mid-career. The final part will feature titles for workers ...

Editor’s note — this is the second of three roundups of books helpful to different age groups. Last week’s column showcased books for new graduates and others just starting their careers; next week we ...

Admiral Lisa Franchetti, America’s chief of naval operations or top uniformed naval officer, recently released her first Navy Professional Reading List. The list is solid on the whole. The books ...