One of the most effective ways to reach your audience is to understand them by developing a detailed buyer persona. A buyer persona should accurately identify your ideal audience and reflect the ...

I recently planned a graduate business school digital marketing program with over 20 speakers from the top, global, digital marketing and analytics firms presenting the latest and best uses of their ...

A target market customer profile identifies the customer most likely to buy your product or service. While some companies create products around a customer profile, others identify the customer ...

Jessica has been a gamer since she was 9 years old, playing favorites like The Legend of Zelda throughout every incarnation of the title. Her favorite genre is RPGs, and she loves a great storyline to ...

Identifying and understanding your target customer is one of the most important elements of marketing, but we’re not always getting it right. Ruth De Luchi (lead image), the founder and managing ...