The end goal is to create a marketing ecosystem that uses AI intelligently and where technology amplifies human insight ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Marketers help generate consumer interest in an organization's products and services. As globalization increases competition, organizations need to find new marketing messages, methods, and mediums.

If you want to stay visible, there’s one thing you need to do: Make it easy. The easier it is to create, launch and measure ...

Content marketing works great - until it doesn't. One big problem: when stakeholders aren't pulled into the creation process. A recent survey reveals the barriers to B2B content; here's my review.