Some things we buy at the grocery store never change, such as gallons of milk, chicken noodle soup, and toilet paper. But one of them is making a big change, betting that shoppers will like it.

The toilet paper company is introducing a new field of bathroom-betterment. This is a Digital Trends story. Charmin is known for its hilarious commercials, but now the toilet paper company is ...

You can never have too much of a good thing—especially when it comes to toilet paper. That’s perhaps why Charmin just dropped the Forever Roll, its biggest roll yet. Available online and in stores, ...

Charmin has a new take on how toilet tissue tears. The Procter & Gamble brand this month begins a nationwide rollout of Ultra Soft rolls with scalloped edges – instead of the traditional straight ...

For the first time in a century, Charmin is revolutionizing the world of toilet paper—simply by changing the shape of the perforation. Replacing the traditional straight line with a scalloped edge, it ...

This is how Charmin rolls. The brand is selling what it’s calling a “Forever Roll” of toilet paper. And though it may not last for an eternity, it is expected to remain in the bathroom for an extended ...

Charmin has unveiled its newest product: A toilet paper roll that stretches as tall as the Washington Monument. Now available nationwide online and in store, the Forever Roll, gives consumers "a ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet ...

P&G's auction of digital artwork inspired by Charmin toilet paper comes as NFT auctions make headlines. A digital work titled "Everydays: The First 5000 Days" by artist Mike Winkelmann, professionally ...

GeekWire is covering CES 2020 live from Las Vegas, highlighting the latest in consumer electronics, voice assistants, self-driving cars, 5G connectivity, and more. by Kevin Lisota on Jan 6, 2020 at 12 ...

Charmin's new Ultra Soft Smooth Tear toilet paper has wavy perforations to deliver a better, smoother tear. Charmin has a new take on how toilet tissue tears. The Procter & Gamble brand this month ...