A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most ...

Make marketing an experience. Think about virtual events, AR, or even games to get people involved and create a buzz. Use ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

(Ad) It can be difficult to recognize when your digital marketing plan no longer serves your business and needs to be updated or overhauled. Analyzing and objectively assessing the strategy you spent ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...