Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

No. 3 Brick Memorial rose from that loaded field to compete for the top spot with the No. 1 ranked Knights. The Mustangs ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

Bergen Tech edged out Brick Memorial in the team standings at the Brick Bowling Tournament to win its third tournament of the ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...

Jacob “Jake” Rasmussen, of Brick Township, died suddenly and unexpectedly due to an unexplained medical event at his home on ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...