Research guides your business's marketing plan and the four Ps of marketing – product, price, place and promotion – which help describe the purpose of marketing research. This research gives you the ...

Building emotional connections with today’s modern consumer is crucial: brands that are successful in building an emotional connection will have a price elasticity and frequency of use advantage.

Purpose delivers powerful results for people and organizations. Discover how leaders can create the conditions for people to experience purpose at work.

Do you feel like what you do and who you are in the world matters? Do you have a sense that your actions are meaningful, and contribute to or benefit something that you care about? That’s your sense ...

The evidence clearly shows that having a sense of purpose—no matter what that is—is good for us. Research shows that having a sense of purpose leads to better health outcomes for older adults, ...

BLOOMFIELD, Conn., Dec. 3, 2025 /PRNewswire/ -- New research from The Cigna Group (NYSE:CI) finds that people who have a strong sense of purpose experience far higher vitality, better health, stronger ...

Having a purpose comes with benefits, according to Heather Malin, a consultant and former director of research at the Stanford Center on Adolescence. When students identify a greater purpose in what ...