Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...

Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid ...

CTV publishers and vendors flocked to CES to charm advertisers with AI products designed to simplify and improve media buying ...

The podcast star from the Bronx is taking over the marquee a.m. slot on New York’s storied hip-hop station Hot 97. We rode ...

A Texas prosecutor says a school police officer made no attempt to distract or stop the gunman during the school shooting in ...

Smart TVs have become a digital advertisement signboard with the amount of ads and content recommendations. Here’s how you ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

Apple plans to use Google’s Gemini artificial intelligence model to power its updated version of Siri, which is set to launch ...

AI is sparking a major shift in advertising and will make an appearance in at least one Super Bowl commercial. The technology is also raising questions about creativity and job replacement. NBC News’ ...

Say you’re a cyclist training for your first 100-mile century ride. You’re Googling training plans, reading Reddit threads, ...

Google is expanding its experiences' advertising business, heightening competition among online travel agencies and the attractions themselves. Google is testing new ad formats for attractions like ...

The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring ...