Google's market value surpassed Apple for the first time since 2019 as it rolls out updated artificial intelligence features.

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Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam artists who hijack those accounts, drain client funds and sometimes lock out ...

Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you can add up to five tabs and create Overview pages customised for your unique ...

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising. By David McCabe Megan Mineiro Emmett Lindner and Cecilia Kang David McCabe, Megan ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

DOJ is asking a court to force Google to divest its Ad Manager. Google has proposed a solution to make its services more interoperable. The DOJ is asking the court to order a Google Ad Manager ...

A massive Android ad fraud operation dubbed "SlopAds" was disrupted after 224 malicious applications on Google Play were used to generate 2.3 billion ad requests per day. The ad fraud campaign was ...